Geller Project Management, LLC 

Marketing Solutions for Modern Business

Cathy Geller


Career Highlights: Results Oriented Marketing Professional with over 15
years of accomplishments in the creation of sales producing marketing
materials, new product rollouts, campaign initiation and project management
success, that has positively contributed to profitability and market share.

Select Accomplishments:
 Branding – Spearheaded the branding for a mid-size printing company
on all marketing items, including the website, to increase sales by
$200,000 within 8 months of hire

 Product Sales and Management – Initiated and managed company
marketing and sales efforts for the rollout of seven new product lines,
resulting in a 30% incremental increase in sales of total products within
5 months.

 Leadership/Organization - Designed and presented a tutorial on
utilizing the company search engine for the Broward County School
Board’s 40 estimators, to make us the vendor of choice.



Experience:


Geller Project Management – 2011 – Present
Owner

Virtual Marketing Services specializing in:
 Marketing Plans
 PowerPoint Presentations
 Customer Relations – Constant Contact
 Strategic Planning
 Tradeshow Preparation and Execution
Milestones in Recovery 2009 – 2010
Marketing Specialist
● Handled special marketing projects; i.e. trade show preparation, events, etc
● Instituted email campaigns through Constant Contact
● Supervised creation of brochures and direct mail pieces

W.W. Grainger, Inc. 2005 - 2009
Government Account Manager

● Grew strategic municipalities by 30%, each year by implementing
e-Commerce solutions and building customer relationships
● Sales presentations to C-Level customers concerning strategic inventory
options, green solutions, emergency preparedness and cost savings
solutions.
● Prospected for new sources of revenue, utilizing product expansion
opportunities
● Developed strategic selling plans and generated new business prospects
for a $1.9 million territory
● Project manager and liaison for integrations and projects exceeding $100,000
● Closed gaps and identified new opportunities for growth, using
consultative selling techniques
Crooks Printing Service 2004 - 2005
Sales and Marketing Manager

● Doubled sales ($100,000) within the first three months
● Implemented direct mail campaign to support sales growth and brand
recognition, by purchasing lists and targeting local prospects
● Mapped and managed revision of company website within a month of hire to
support new sales initiatives
● Supervised and trained sales reps to utilize better sales
techniques; presented value-added solutions to larger clients with sales reps
to showcase company advantages

Graphline 2004 - 2004
Marketing Services Manager

● 30% incremental increase in sales by launching seven new product lines
within first five months
● Developed “branded” collateral sales material for national brands and private
label products to identify company as a complete solution
● Directed relationship with dealer channel for more consultative interaction
● Trained internal sales reps on new products, better prospects, etc.
● Revision of website to push internet presence

Fuji Film USA 1996 – 2003
Account Manager

● Managed $3.5 million sales territory, selling capital equipment and supplies to
printers
● Prospected for new opportunities and up sold within existing accounts to gain
additional market share with 10% growth annually
● Presented financial proposals and ROI models for justification of
capital purchases to business owners

Byrons Department Stores 1986 - 1996
Advertising Manager

● Managed media and printing budgets in excess of $20 million annually
●. Evaluated options and negotiated with vendors for a new desktop
publishing system, saving the department approximately 60% in
production costs and increasing productivity by 30%
● Directed an internal and external creative staff of 20; Spearheaded product
promotion and production initiatives

Education:
Associates/Business: Two years coursework, Miami-Dade College, 3.2 GPA
Professional Training: Dimensions of Professional Selling (1997, 2004);
Electronic Imaging (1998); Profitability/Financial Reporting (2001, 2004);
Marketing on the Internet (2002); Sales Techniques (2005); Procurement
Tendencies (2007)
Skills:
Microsoft Word; PowerPoint; Outlook; Microsoft Excel; QuickBooks (basic);
SAP; Internet Research, New Product Implementation, Strategic Research and
Planning, Project Management; Constant Contact
Additional Experience:
Each One Teach One Adult Literacy Tutor (2004)Type your paragraph here.Type your paragraph here.